Case Study: CARFAX achieves revenue growth through B2B diversification with 3Pillar Global

CARFAX reduces report completion times by 50% with 3Pillar Global

CARFAX, a provider of vehicle history information, sought to diversify its revenue streams and expand into new B2B markets beyond its core consumer business. They partnered with product development firm 3Pillar Global to help identify and monetize new opportunities for their extensive vehicle data.

3Pillar Global implemented a user-centric approach, conducting ride-along observations to uncover specific customer needs. This led to the development of several successful B2B products, including a mobile app for dealerships to value cars at auction and a digital reporting system for police officers. As a result of this partnership, CARFAX's B2B market now accounts for a larger share of business than its consumer products, creating new revenue engines and enriching its valuable data set.

CARFAX