Case Study: CARFAX boosts app ratings and user engagement with 3Pillar Global

CARFAX boosts app ratings and cuts build time 73% with 3Pillar Global

CARFAX, a leading source of vehicle history information, faced the challenge of staying closely connected to car owners throughout the vehicle lifecycle to drive growth. They needed to continually innovate their mobile apps to improve customer experience and diversify revenue. To achieve this, they partnered with vendor 3Pillar Global for mobile app development to build "stickier," more successful digital products.

3Pillar Global implemented a solution focused on becoming a true strategic partner. They gained direct access to app stores to respond to user feedback and used hackathons to rapidly develop new, user-requested features. This approach resulted in increased app ratings for both Android and iOS, a 99.8% crash-free user rate, and improved user engagement. 3Pillar also enabled faster feature releases by reducing build time from 30 minutes to 8 minutes, accelerating time to market.

CARFAX