Case Study: Cadent accelerates cross-screen TV advertising growth with 3Pillar Global

Cadent scales cross-screen TV ads across hundreds of millions of households with 3Pillar Global

Cadent, a provider of data-driven TV advertising solutions, faced the challenge of reaching target audiences across an increasingly fragmented landscape of cable, broadcast, and digital media. To enhance their ad delivery capabilities and generate revenue, they partnered with 3Pillar Global to develop advanced technical functionality for their platforms.

3Pillar Global worked closely with Cadent to develop products like the Aperture platform, which enables dynamic ad insertion across multiple screens. The solution included migrating core systems to the cloud and building a new data lake. These technical improvements allowed Cadent to increase its reach, acquire new customers, generate more revenue, and operate more cost-efficiently, providing a solid foundation for future innovation.

Cadent