Case Study: Major US Podcast Publisher achieves better podcast analytics with 3Pillar Global

a major US podcast publisher launches podcast analytics SDK in 7 months with 3Pillar Global

The customer, a major US podcast publisher, faced the challenge of accurately measuring listener engagement beyond simple download numbers. This insight gap was a significant obstacle to the maturation of the podcast advertising market. To address this, the publisher partnered with vendor 3Pillar Global to develop a custom, open-source podcast analytics software development kit (SDK) that would protect listener privacy while providing accurate data.

3Pillar Global implemented the solution by running a collaborative summit to define the product roadmap and then using an agile workflow to enable rapid prototyping. The resulting SDK was launched in just seven months, delivering value ahead of schedule. The solution empowered podcast publishers to measure true listener engagement, which helped form a consortium of media companies committed to using the SDK as a new industry standard and supported the projected growth of the podcast ad market.