Case Study: Zro Bank creates an impactful exhibition space with 3manfactory

Zro Bank showcases at Ice London for 40,000 attendees with 3manfactory

Zro Bank, a digital banking specialist headquartered in Brazil, faced the challenge of exhibiting its services at the Ice London event, its first major exhibition abroad. The bank needed to create an impactful space to promote its services to a European market but required assistance with the complex logistics and supplier liaison from overseas. The vendor, 3manfactory, was brought in to manage the exhibition build-out and provide event support.

3manfactory separated the project into three stages: briefing, build-out, and handover. They consulted with the bank to develop a brief, liaised with suppliers, oversaw the construction on-site, and assisted with the final merchandising setup. As a result, 3manfactory delivered a visually appealing and functional space on time that accurately conveyed the bank's brand identity to over 40,000 attendees, compensating for the challenges of time zone differences and physical distance.

Zro Bank