Case Study: Wrkspace achieves a scalable house of brands with 3manfactory

Wrkspace adds 5 sub-brands and wins 3 award nominations with 3manfactory

3manfactory was engaged by Wrkspace, a commercial real estate business in the North West, to address a branding challenge. As Wrkspace's portfolio of office buildings grew, they needed to manage their core corporate brand while integrating numerous sub-brands for each property. The key was to retain each building's unique identity to build its community, ensure all brands fit under the Wrkspace umbrella, and make the system recognizable and contemporary within the business community.

The solution from 3manfactory involved a brand realization process and strategy, followed by unifying visual identities and establishing comprehensive brand guidelines. They also implemented ongoing marketing automations for consistent communications. The impact was a scalable house of brands; Wrkspace has since added new building brands seamlessly. The brands are positively recognized, buildings fill quickly, and the work garnered three award nominations shortly after launch.

Wrkspace