Case Study: Moto achieves a fresh charity brand identity with 3manfactory

Moto raises £10 million with 3manfactory

3manfactory was engaged by Moto Hospitality to rebrand its charitable arm, Moto in the Community, as it transitioned to the Moto Foundation. The challenge was to create a new brand identity that would complement Moto’s existing Smile brand, work alongside its new national charity partners Mind and SAMH, and retain a unique yet flexible identity for use across various media.

The solution from 3manfactory involved a comprehensive brand development process, which included auditing existing assets, conducting workshops, and creating a new identity featuring a friendly typeface and an icon incorporating the Moto smile. They delivered comprehensive brand guidelines, key design assets, and animated films to communicate the change. The rebrand was delivered on time and on budget to overwhelmingly positive feedback. 3manfactory's approach to maintaining live brand guidelines saved significant administrative time for the client.

Moto