Case Study: Moto achieves 36% awareness growth with 3manfactory brand marketing

Moto grows digital brand impressions by 35% with 3manfactory

The vendor 3manfactory was engaged by Moto, the UK's largest motorway service area operator, to assist with brand activation and guardianship. The challenge involved managing a complex, around-the-clock communications environment for millions of drivers, requiring coordinated social media, email marketing, and digital strategy to support Moto's internal team and multiple agency partners.

3manfactory's solution involved developing a detailed social media calendar, taking lead on all creative, and establishing a community management system. They also created a digital brand portal, deployed custom digital signage, and grew a targeted email database. The results were substantial: 3manfactory grew Moto's online impressions by 35% to over 13.6 million, generated 2.5 million social media engagements, and increased email open rates by 53%. They also grew Moto's LinkedIn presence by 24% and increased Facebook followers against industry trends.

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