Case Study: Merseyside Recycling and Waste Authority achieves 12.6 million impressions with 3manfactory's multi-channel behaviour change campaign

Merseyside Recycling and Waste Authority drives 12.6 million impressions with 3manfactory

The Merseyside Recycling and Waste Authority (MRWA) sought to boost recycling awareness and website traffic across the Liverpool City Region. Their challenge was to create an educational, multi-platform campaign that resonated with a broad demographic. The vendor, 3manfactory, was engaged to develop a solution using a data-driven, integrated digital marketing approach.

3manfactory designed and delivered a six-month campaign across Meta, Google, Spotify, and Global Radio. The creative strategy centered on the question "Do you know how to recycle right?" and was weighted to peak during key awareness dates. The campaign significantly outperformed targets, achieving over 12.6 million impressions, which was six times the original goal. It also generated 5.6 million video views on Meta and drove over 5,000 engaged visits to the MRWA website.

Merseyside Recycling and Waste Authority (mrwa)