Case Study: Innova Solutions achieves stronger B2B brand growth with 3manfactory’s influencer marketing campaign

Innova Solutions wins Prolific North Award with 3manfactory

Innova Solutions, a supplier of high-strength bonding tapes and adhesives, faced the challenge of breaking through a crowded B2B market to promote its product line and build a premium reputation. The vendor 3manfactory was enlisted to help them target end users, procurement teams, and researchers with a creative campaign.

3manfactory's solution was to harness the power of creativity and a metaphorical marketing approach, using world's strongest man Mark Felix as a brand ambassador to visually represent product strength. They created video content, a photography shoot, promotional items, a web takeover, a social campaign, and trade publication ads, culminating in a live event at a major trade show. The campaign won the Prolific North Award for Best B2B Integrated Communications Campaign and successfully supported Innova Solutions' expansion into new territories like the US and Europe, and into new industries and product lines.

Innova Solutions