Case Study: Fujifilm Achieves Major Launch Media Impact with 3E Public Relations

Fujifilm reaches nearly 1.7 billion people with 3E Public Relations for GFX ETERNA 55 launch

Fujifilm, a longtime client of 3E Public Relations, faced the challenge of launching its first digital camera dedicated to professional filmmaking, the GFX ETERNA 55, into a new marketplace. The company needed to create a significant media splash around the product announcement and generate sustained coverage to maintain momentum beyond the initial sales embargo date.

3E Public Relations developed a strategic PR campaign that included securing NDAs with key press, expanding outreach to new media and digital creators, and focusing communications on the camera's core features. The agency also strategically matched spokespeople to control messaging and secured podcast appearances for the launch film's cinematographer. The results were overwhelmingly positive, with nearly 1.7 billion unique individuals reached through earned media coverage in North America, successfully positioning the camera as a practical tool for independent filmmakers.

Fujifilm