Case Study: OBM International achieves clearer client understanding and striking full-color architectural models with 3D Systems ProJet CJP

Full color 3D Printer Delivers New Creative Value for OBM International architects

OBMI International, a 72-year-old, world-class architectural firm that designs luxury hotels, resorts and mixed-use developments worldwide, struggled to convey true spatial depth with 2D renderings and animations. Handcrafted models were costly, slow and less accurate, and early 3D printing had been prohibitively expensive—leaving clients without an easy way to grasp scale, mass and site relationships during concept reviews.

OBMI adopted 3D Systems’ ProJet Color Jet Printers, using SketchUp models to print full-color landscapes with white buildings for clear contrast. The fast, office-friendly printers produced accurate, easy-to-read physical models that delighted clients, improved comprehension, sped decision-making, reduced costly redesigns, generated marketing model orders and overall increased client satisfaction at an affordable cost.

OBM International

Robin Lockhart

Associate and Senior Production Manager