Case Study: Hankook Tires achieves 70% faster design decisions and cost savings with 3D Systems ProJet 660

3D Systems Delivers the Ultimate Prototyping Solution for Hankook Tires

Hankook Tire, founded in 1941 and now the world’s seventh-largest tire maker selling in 185 countries, needed faster, more accurate concept prototyping while keeping in-progress designs confidential. The design team faced costly external mockups, slow decision-making between design and engineering, and the challenge of quickly testing and communicating new tire patterns.

To solve this, Hankook brought a 3D Systems ProJet 660 in-house to produce full-color, CAD-accurate models (built overnight in about 7–8 hours). The change cut meeting times by roughly 70%, reduced outsourcing costs and mismatches from handcrafted models, sped iteration, and improved IP security by keeping prototype data internal.

Hankook Tires

Myungjoong Lee

CAD Professional