Case Study: Fisher-Price achieves faster, more accurate production of elaborate toys with 3D Systems' Geomagic Wrap

3D Reverse Engineering From Geomagic Helps Fisher-Price Produce More Elaborate Toys Faster

Fisher-Price, a century-old toy maker with thousands of SKUs and more than 950 employees, faced a production challenge when the mold for its popular Loving Family Dollhouse began to wear. The company’s move from hand-sculpted prototypes to CAD and CNC manufacturing improved speed, but reproducing the dollhouse’s intricate details (bricks, ivy, trellis, bird’s nest) was difficult — and the existing mold couldn’t be removed from the production line without interrupting a run that delivers over 100,000 units a year.

Using Geomagic Wrap reverse‑engineering software, engineers scanned the existing parts and generated accurate polygon/NURBS models that integrated into their CAD workflow. That allowed Fisher-Price to recreate the detailed geometry and produce a replacement mold without stopping production, delivering higher accuracy, much faster model turnaround, and the ability to create more elaborate toy designs and accessories.

Fisher Price

Dave Mills

Senior Digital Sculptor and CAD Specialist