Case Study: Macy’s achieves up to 200% increase in average order value and reduced returns with 3D Cloud by Marxent

How Macy’s Uses 3D Cloud™ for Hybrid Furniture Retail Experiences

Macy’s, a century-old national department store, partnered with 3D Cloud beginning in 2017 to tackle a core e-commerce challenge: customers couldn’t confidently visualize furniture online, driving returns and lost sales. Macy’s needed scalable ways to show size, fit and style across a large catalog and channels, from web to in-person appointments.

Using 3D Cloud’s suite—WebAR, 3D Room Planners, and the patented Design from Photo—Macy’s created omnichannel, hybrid shopping experiences that let customers virtually place and try furniture. The result: stronger engagement (about 45 minutes on planner tools), support for virtual and in‑store appointments, and measurable business impact including up to a 200% increase in average order value, larger baskets and fewer returns.

Macy's

Jeff Gennette

Chief Financial Officer