Case Study: CITY HOME streamlines 3D operations and boosts revenue with 3D Cloud by Marxent

CITY HOME boosts revenue per session 10% with 3D Cloud by Marxent

CITY HOME, a furniture retailer, faced challenges with a fragmented 3D technology ecosystem. They were using multiple disconnected vendors and systems for visualization, configuration, and design tools. This multi-vendor setup resulted in slow content updates, higher operational costs, and a 3D catalog that was difficult to scale and manage efficiently.

The company implemented the 3D Cloud platform to consolidate all of its 3D operations into a single solution. This platform provided a range of applications including API-fed renders, 360° spins, WebAR, a 3D room planner, and a modular configurator. As a result, CITY HOME unified its workflows, achieved content consistency across channels, and saw significant revenue gains. 3D Cloud helped drive a 10% increase in revenue per session and a 46% lift in add-to-cart rates on configurable product pages.

CITY HOME