Case Study: Homes & Land doubles conversion rates with 3CLogic

3CLogic Call Center Solution Lifts Leading Real Estate Publisher to New Heights

Homes & Land, North America’s leading real estate listing publication, needed a better way to manage outbound sales as competition intensified and traditional cold calling stopped delivering results. The company lacked visibility into call outcomes, lead details, conversion rates, and customer purchase history, making it difficult for agents to improve contact opportunities. To solve this, Homes & Land turned to 3CLogic’s cloud call center solution.

3CLogic implemented its advanced contact center platform and later integrated it with Infusionsoft’s CRM, giving agents relevant customer data at the point of interaction and improving the efficiency of outbound calling. The impact was immediate: conversion ratios doubled overnight with 3CLogic, and then doubled again after the CRM integration, enabling Homes & Land to deliver a more informed, customer-centric sales experience.

Homes & Land

Ken Allewelt

Manager of Database Marketing