Case Study: Connect Staffing achieves national recruitment growth with 3am Ideas' digital advertising

Connect Staffing attracts up to 5 new applicants daily with 3am Ideas

Connect Staffing, a local Perth staffing agency for nurses, had the challenge of scaling nationally to become a major supplier to public and private hospitals. To meet this goal, they needed to generate a high volume of nursing applicants. They partnered with the vendor 3am Ideas, which utilized social media advertising to address this need.

3am Ideas implemented a targeted social media advertising campaign to build brand awareness and generate leads. The solution established a robust tracking system to measure effectiveness and was continuously improved over three years. The results were significant, attracting up to five new applicants daily for a single location and generating leads for less than $10 each. This success allowed Connect Staffing to expand its campaign into regional Western Australia and meet tender requirements for supplying nurses in Tasmania and Victoria, enabling national growth.

Connect Staffing