Case Study: Premium Paintball Products boosts e-commerce performance with 368 Durham

Premium Paintball Products boosts average order value with 368 Durham

Premium Paintball Products, one of Canada's largest paintball retailers, faced significant challenges with its previous e-commerce website, which struggled to manage a massive and complex inventory catalog. This led to customer "inventory anxiety" and a poor mobile experience. They partnered with the vendor, 368 Durham, for a comprehensive e-commerce redesign and SEO solution to address these issues.

368 Durham engineered a new platform featuring a complex variant architecture for granular SKU management, a dedicated pre-order logistics workflow, and a mobile-first design optimized for on-the-go purchasing. The solution also included advanced search filtering and real-time stock indicators to build customer trust. The new website transformed into a high-performance retail hub, significantly increasing average order value and solidifying the company's position in the competitive Canadian market.

Premium Paintball Products