Case Study: Leslie Ann Counselling creates a welcoming, accessible therapy website with 368 Durham

Leslie Ann Counselling launches a safer, multi-demographic website with 368 Durham

Leslie Ann Counselling, a comprehensive therapy practice serving the Durham Region, required a new website to help organize its wide array of services for a broad demographic and make seeking mental health support feel less intimidating. The challenge was to build an inclusive digital presence that reflected their mission while creating a safe and trusting user experience. To address this, they partnered with the vendor, 368 Durham, for web design and brand strategy services.

368 Durham implemented a warm and welcoming website design that segmented content by demographic groups and clearly explained specialized therapy modalities. The solution included persistent booking pathways and a resource hub to reduce barriers for new clients. The new site successfully established the practice as a community pillar, organizing complex clinical expertise into an approachable, human-centered experience that makes asking for help feel safe.

Leslie Ann Counselling