Case Study: Fraser Medals achieves a modernized e-commerce storefront with 368 Durham

Fraser Medals migrates e-commerce from OpenCart to WooCommerce with 368 Durham

368 Durham was engaged by Fraser Medals to address challenges with their outdated e-commerce website. The customer's site had a cluttered, text-heavy layout and was built on the OpenCart platform, which limited scalability and created backend management difficulties.

The vendor migrated the site to a modern WooCommerce architecture. The solution included a complete UI/UX redesign with streamlined navigation, high-quality imagery, and prominent trust badges. 368 Durham also implemented features like a multi-currency selector and a centralized search bar. The result was a professional, highly functional, and trustworthy online storefront tailored to the client's audience of military medal collectors.

Fraser Medals