Case Study: Dr. Lydia Thurton Repositions Her Brand with 368 Durham

Dr. Lydia Thurton transitions after 15 years with 368 Durham

Dr. Lydia Thurton, a naturopathic doctor transitioning her career after 15 years of clinical practice, needed a website redesign to reflect her new focus on B2B consulting, community management, and course building. Her challenge was to pivot her online presence away from patient bookings while still managing incoming clinical inquiries and maintaining her professional authority. She engaged the vendor, 368 Durham, for web design and SEO services to accomplish this strategic shift.

368 Durham implemented a solution that included new service pages highlighting her consulting work and a dedicated workflow to refer patient inquiries to a trusted colleague. The redesign successfully repositioned her brand, integrated necessary regulatory compliance, and showcased her credentials for her new professional trajectory. The vendor delivered a website that gracefully manages her career transition and effectively serves her new target audience.

Dr. Lydia Thurton