Case Study: Ajax Downs boosts engagement and event attendance with 368 Durham's web redesign

Ajax Downs boosts event attendance and digital engagement with 368 Durham

Ajax Downs, Ontario’s premier Quarter Horse racing venue, required a new digital platform to serve its two distinct audiences: families seeking entertainment and serious bettors needing real-time data. Their challenge was to unify these experiences into a single, dynamic hub. They engaged 368 Durham for a comprehensive web design and development solution to address this complex need.

368 Durham implemented a multifaceted solution featuring real-time racing data integration, a live video stream, and segmented user interfaces to cater to both audiences. The project also included an event marketing engine and a dedicated resource portal for horsemen. The new website, developed by 368 Durham, became the central system for the track, resulting in increased digital engagement and higher event attendance.

Ajax Downs