Case Study: Skyline Trinity achieves faster leasing and lower marketing costs with 365 Connect

Skyline Trinity boosts leasing with 365 Connect and cuts ad spend 87%

Skyline Trinity, a 258-unit apartment community in Dallas, was facing rising vacancy rates and declining leasing results due to its reliance on ineffective, fragmented big-box technology. To restore occupancy, they turned to vendor 365 Connect for a performance-driven marketing solution.

365 Connect implemented an AI-driven solution combining targeted social media and search platform marketing through products like OptimizeIQ and UnitRev. This approach significantly expanded the community's organic visibility and captured high-intent renters. The results included an 87% reduction in monthly ad spend, over 120 organic search traffic, and more than 1,200 referrals from social channels, which helped lease apartments faster while lowering overall marketing costs.

Skyline Trinity