Case Study: Seldin Company maximizes digital reach and leasing performance with 365 Connect

Seldin Company boosts lead-to-unit ratio by 43% with 365 Connect

Seldin Company, an award-winning multifamily operator managing over 20,000 apartments, needed a digital marketing platform that could scale with its growing portfolio. The challenge was to capture every prospect across multiple renter channels while ensuring compliance and integration accuracy. To address this, they partnered with vendor 365 Connect to utilize a suite of products including high-performance websites and automated syndication.

365 Connect delivered a deeply integrated, high-performance ecosystem for Seldin Company. The solution included automated marketing websites, real-time pricing integrations, and seamless syndication to premium listing channels. This resulted in maximized visibility and accelerated leasing, with measurable impacts including a 43% lead-to-unit ratio and an 88% high unique visitor rate, demonstrating the platform's effectiveness in driving new, high-intent renters into the leasing funnel.

Seldin Company