Case Study: Comcast improves advanced targeting analytics with 360Science

Comcast chooses 360science for improving their advanced targeting analytics solutions

Comcast, through its Comcast Spotlight advertising and data analytics unit, needed a better way to unite customer data, analytics, and advanced research so advertisers could identify the right audience with the right message at the right time. To address this challenge, Comcast partnered with 360Science and used 360Science for Microsoft SQL Server to improve advanced targeting analytics and customer data matching.

With 360Science, Comcast created a single viewer truth by blending multiple data sources into individual user profiles, enabling more precise audience segmentation and real-time contextual marketing across channels. The solution helped Comcast more effectively aggregate and organize customer data to improve advertising effectiveness, though the case study does not cite specific quantitative results.

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