Case Study: Warwickshire College Group inspires construction career interest with 360red Productions

Warwickshire College Group creates a versatile construction careers film with 360red Productions for 5 colleges

Warwickshire College Group (WCG), an acclaimed group of colleges, faced a challenge in changing public perceptions about careers in construction to tackle industry skills shortages. They tasked 360red Productions with creating a promotional film to inspire a wide audience and counter the stereotype that construction only offers manual trades, instead highlighting its technical and managerial opportunities.

360red Productions implemented a creative solution, avoiding a traditional corporate style. They filmed emotive scenes with students against various backdrops, integrating CAD-style animation to represent technical roles. The resulting versatile film became a key part of WCG's national and international social media and recruitment campaigns. The vendor, 360red, was praised for their creative and reliable approach in delivering a unique product bespoke to the client's needs.

Warwickshire College Group