Case Study: NHS Black Country & West Birmingham CCG enhances recruitment outreach with 360red Productions

NHS Black Country & West Birmingham CCG delivers recruitment videos across GP practices with 360red Productions

The customer, NHS Black Country & West Birmingham CCG, faced the challenge of creating a set of recruitment videos to explain new practitioner roles. They needed to film busy clinicians at various medical locations during the global pandemic, which presented a significant logistical and safety challenge. The vendor, 360red Productions, was engaged to provide a full video production service to achieve this.

360red Productions implemented a solution that involved careful planning and logistics to synchronize diaries and assess safe filming spaces. They filmed interviews and suggested capturing additional footage of practitioners performing their roles to increase engagement and understanding. The result was a series of highly professional recruitment videos that the client reported being proud to share with stakeholders, effectively aiding their recruitment drive.

NHS Black Country & West Birmingham CCG