Case Study: Leicestershire Fire & Rescue boosts Biker Down CPR awareness with 360red Productions

Leicestershire Fire & Rescue’s Biker Down campaign played daily at NEC Motorcycle Live with 360red Productions

The customer, Leicestershire Fire & Rescue, needed to produce a marketing film to promote its 'Biker Down' course. The challenge was to weave multiple eyewitness accounts of a real-life cardiac arrest event into a single, powerful short story. Vendor 360red Productions was tasked with creating this awareness documentary.

360red Productions created a docu-drama style film that combined eyewitness statements with reconstruction shots. A unique element was that all participants in the re-construction were the actual people involved in the original event. The resulting video was very well received, played daily at the NEC Motorcycle Live show, and was shared by fire and rescue services across the country.

Leicestershire Fire & Rescue