Case Study: a global automotive parts supplier drives incremental growth with 360insights

Volume Rebates Engage Automotive Parts Supplier's Dealers & Distributors

The automotive parts supplier, a global manufacturer focused on the mid-tier consumer segment, faced the challenge of growing revenue through its dealers without cannibalizing existing product sales. Their previous incentive programs were ineffective and often paid out for existing business. They enlisted 360insights to create a fresh approach that would drive incremental growth for new products, manage program logistics, and provide real-time performance tracking.

360insights implemented its Channel Success Platform™ to create a centralized portal for distributors and dealers. The solution provided real-time progress and rebate earnings tracking, which led to a 98% engagement rate. The program successfully surpassed its growth and mix objectives by displacing competitor products, and the client gained valuable data insights to optimize future incentive strategies.