Case Study: a top 50 global IT vendor boosts reseller sales and loyalty with 360insights

Super South Africa Trip Drives Channel Partners to Grow Vendor Sales by 10%

A Top 50 global IT vendor faced the challenge of increasing loyalty and sales performance within its highly competitive UK & Ireland reseller channel network. To stand out from competitor incentive programs and motivate partners, they engaged 360insights to create a compelling initiative.

360insights implemented a Points-Based Reward Incentive Module, which included a highly desirable trip to Cape Town as the grand prize. The solution featured a pre-launch teaser campaign, sales floor activation events, and a performance tracking platform. The program was a major success, driving a 10% increase in targeted sales and achieving 110% of the vendor's goal. The memorable trip received a 5/5 rating from all attendees, significantly improving partner loyalty and brand advocacy.