Case Study: Pirelli Achieves 2688% ROI with 360insights' Points-Based Rewards Platform

Pirelli Produces 2688% Roi With Points Based Rewards

Pirelli, a major global tire manufacturer, sought to strengthen its relationship with distributor Micheldever and boost sales of its premium, high-margin tires. The challenge was to incentivize Micheldever's dealer network to promote Pirelli products over competitors, while also providing a fully trackable sales claims process and clear performance visibility for internal stakeholders.

360insights implemented its Points-Based Reward Incentives Module on The Channel Success Platform. This solution allowed dealers to earn points for purchases, exchangeable for rewards, which drove engagement and performance. 360insights delivered an impressive 2688% ROI for Pirelli, increased the number of sales logged by 300%, and significantly strengthened loyalty within the dealer network.

Pirelli

Jenny Scanlon

Consumer Marketing Analyst