Case Study: a Fortune 50 international technology company streamlines global MDF and CO-OP management with 360insights

Leading Technology Company Offers Mdf (Marketing Development Funds) & Co-op Advertising Program to Multiple and Manage Opportunities Worldwide.

A major international technology company faced challenges managing its global marketing development funds (MDF) and co-op advertising programs. Their in-house tool was ineffective for their complex requirements and difficult to update. The company needed a best-in-class solution that could support their global operations and adapt to a changing market.

360insights implemented a customized version of its MDF and CO-OP Funds Management platform. This solution enabled the client to manage marketing spend globally in 103 countries and 15 languages, standardizing the experience for over 5,000 partners. The results included improved partner collaboration, increased participation, and the ability to process over 11,000 claims, accelerating the ROI of their co-op expenditures.