Case Study: a large transportation manufacturer boosts dealer engagement and ROI with 360insights' Channel Success Platform

Large Manufacturer Enables Optimal Channel Engagement With Incentive Consolidation

A large transportation manufacturer faced the challenge of launching a new hybrid vehicle with a minimal advertising budget. They needed a standout incentive program to ensure dealer enthusiasm and needed to consolidate their MDF & Co-op, SPIFFs, and consumer rebate initiatives onto one platform to understand how each influenced channel behavior. They partnered with 360insights to address these challenges.

360insights implemented its Channel Success Platform to consolidate and manage all three incentive programs. The solution provided key visibility, was easy for dealers to use, and exceeded all sales forecasts for the new vehicle. The manufacturer was able to attribute a direct ROI to their programs and gained valuable insights into channel behavior, ensuring the product launch was a major success.