Case Study: a Healthcare Research Organization improves trusted healthcare stakeholder engagement with 360insights

Improving Healthcare Stakeholder Engagement With a Centralized Incentive Reward Platform

The healthcare division of a healthcare research organization faced significant inefficiencies in its incentive program for healthcare professionals. Their existing system, managed across multiple providers, suffered from slow reward processes and a lack of security, which eroded trust and hampered participation. To address this, they partnered with 360insights to enhance the participant journey and create a secure, trusted environment for gathering valuable insights.

360insights implemented its Channel Success Platform, featuring a Points-Based Reward Incentives Module. This centralized portal provided a secure login, a catalog of electronic reward options, and automated tracking. The solution resulted in a trusted community with over 5,000 registered users across the UK, Europe, and the USA, leading to increased repeat participation. 360insights also delivered improved operational efficiencies by reducing manual effort spent on reward management and supplier liaisons.