Case Study: a leading global distributor boosts program engagement with 360insights

a leading global distributor boosts points earned 40% with 360insights

A leading global distributor partnered with 360insights to boost engagement across its participant lifecycle. The challenge was to increase both earning and redemption activity while also maintaining strong program performance through a complex mid-year rebrand. They needed to generate greater goal awareness and accelerate goal achievement.

360insights completely overhauled the program engagement strategy by reimagining its visual identity, introducing segmented progress-based e-statements, and adding dynamic personalization. A contextual points-expiry campaign was also launched. As a result, the client saw a 40% increase in points earned and a 50% increase in points redeemed, with goal achievement velocity increasing tenfold. 360insights also delivered exceptional engagement metrics, including email open rates over 50%.