Case Study: AMDA (Performing Arts College) achieves 100% account activation and personalized alumni engagement with 360Alumni

100% Account Activation with a Personalized Engagement Strategy

AMDA, a leading performing arts college with campuses in Los Angeles and New York, needed a way to celebrate and connect all alumni—not just high-profile performers—by capturing rich, searchable profiles (including physical attributes, vocal range, dance proficiency, reels and high‑resolution headshots) and creating a secure, dynamic alumni network that fosters communication across diverse career paths.

360Alumni partnered with AMDA to customize its platform, adding unlimited custom profile fields, drag-and-drop profile section ordering, CRM activity/task management, job-posting workflows and tools for managing deactivated users. Rapid implementation and one-to-one pre‑graduation onboarding sessions resulted in 100% activation for each new graduating class and positive student feedback, while platform enhancements were rolled out to all 360Alumni clients.

AMDA

Ryan Dejak

Director Alumni Relations