Case Study: Bonhams boosts auction awareness with 303 London

Bonhams drives 14.1k views with 303 London

The customer, Bonhams, partnered with the vendor 303 London to increase awareness for its online and offline vehicle auctions. Their challenge was to produce creative content that would resonate with the right audiences on social platforms to showcase their auction offerings.

303 London implemented a solution focused on building high-performing creative content for distribution across Bonhams' social channels, including Instagram. This content supported both online auctions and live auctions held globally, highlighting specific vehicles like the Ferrari F40. The measurable impact included significant social media viewership, with content for the Goodwood Revival Sale receiving 14.1k views and content for the Zoute sale receiving 12.4k views. 303 London successfully helped bring awareness to Bonhams' new online car marketplace.

Bonhams