Case Study: Brown Beech and Associates (B2) builds a lasting brand legacy with 301 Design

Brown Beech and Associates (B2) publishes Bill Brown biography and 200 square metre exhibition with 301 Design

The customer, Brown Beech and Associates (B2), is a leading engineering consultancy specializing in long-span suspension bridge design. Their challenge was to build and manage a strong, lasting brand from its initial launch to guide its evolution and ensure its long-term success and reputation. They engaged the vendor, 301 Design, for professional branding and brand management support.

301 Design implemented a comprehensive, multi-stage brand management strategy over many years. The solution included creating a six-part brand plan focusing on strategy, review, commitment, consistency, creativity, and value. This work helped B2 become a globally recognized and admired brand, leading to significant commercial success. Ultimately, B2 was sold to a larger engineering practice for its valuable assets and achievements, and 301 continues to manage its legacy, including publishing books and creating exhibitions.

Brown Beech and Associates (B2)