Case Study: Henkel improves DIY shopper targeting at Walmart with 3 Tier Logic

Henkel - Customer Case Study

The customer, Henkel, sought to better understand and capture the do-it-yourself (DIY) shopper to accelerate their sales at Walmart. They partnered with the vendor, 3 Tier Logic, and leveraged the Walmart Luminate platform to evaluate their category performance and identify key opportunities.

3 Tier Logic utilized multiple Walmart Luminate reports to analyze shopper behavior across channels, segment customers, and understand shopping habits. This data-driven approach allowed Henkel to develop distinct strategies for in-store and online shoppers and identify critical assortment gaps. As a result of the insights provided by 3 Tier Logic, Henkel aligned with their Walmart merchant on shared objectives and proposed targeted, shopper-focused solutions to capitalize on strengths and close assortment gaps.

Henkel