Case Study: Lee Cohen's personal injury practice achieves standout branding and memorable ad campaigns with 2TON

Lee Cohen launches 1-800-CALL-LEE with 2TON and sees success from first airing

The customer, personal injury attorney Lee Cohen, required branding and a memorable marketing campaign to distinguish his practice. He engaged the vendor, 2TON, for services including branding, web design, and video production.

2TON developed a completely overhauled brand and website, then created a humorous video ad campaign dubbed "1-800-CALL-LEE." This lighthearted approach was a celebrated success from its first airing, starkly contrasting traditional alarmist attorney marketing. 2TON continues to manage all marketing campaigns for the prominent firm, cementing its role as a leader in the space.

Lee Cohen (personal Injury Practice)