Case Study: Colora achieves controlled local brand creation with 2imagine Brand Portal

Colora restores 28 template-driven store materials with 2imagine

Colora, a Belgian retail concept for paint and interior advice, faced a challenge when its legacy web-to-print system became unavailable. This left store teams unable to independently create localized marketing materials, forcing all requests back to central marketing for manual production. They turned to 2imagine to implement a solution using the 2imagine Brand Portal and Pulse services to restore this controlled local creation capability.

The solution from 2imagine provided a governed environment where centrally approved InDesign-based templates could be personalized by store teams. Users could select their store, add permitted local content like images or messages, and generate high-resolution output with template-specific production settings automatically applied. This restored a practical route for local creation while ensuring brand precision. While no specific metrics on turnaround time or cost reduction are claimed in the case study, the implementation successfully moved routine local requests out of the central production queue without sacrificing layout or quality.

Colora