Case Study: NIVEA streamlines packaging translations with 2imagine

Beiersdorf deploys 2imagine to streamline Nivea packaging translations

NIVEA, the world's largest skincare brand owned by Beiersdorf, faced a significant challenge in managing the complex translation of its product packaging. With numerous global agencies, varying international regulations, and extensive product information, orchestrating this process efficiently was difficult. The company sought a browser-based editing system to allow translators to work directly on packaging designs, a solution provided by 2imagine.

2imagine integrated its online Adobe editor into Beiersdorf’s existing workflow, allowing translators to apply text directly to Adobe Illustrator files from their browsers. This eliminated the need for copy-pasting, especially for non-Latin character sets, and provided features like side-by-side text comparison and brand protection restrictions. The solution streamlined communication and the entire translation process, resulting in high satisfaction from the customer, Beiersdorf.

NIVEA