Case Study: ZoneAlarm achieves 20% improvement in conversion rates with 2Checkout (now Verifone)

ZoneAlarm Improves Customer Experience and eCommerce Operations with 2Checkout

ZoneAlarm, the consumer security brand from Check Point, needed to modernize its B2C eCommerce to deliver a faster, more localized and mobile-friendly buying experience while supporting global payments, subscription billing and faster time to market. The challenge was to improve conversions and streamline online operations across multiple markets without sacrificing compliance or payment options.

ZoneAlarm adopted 2Checkout’s Avangate Monetization Platform (reseller model) to provide a unified commerce stack — mobile-responsive cart, deep localization, subscription billing, promotions engine and an affiliates channel. Early results included a 20% improvement in conversion rates for new acquisitions, quicker speed to market, and a smoother customer experience supported by a user-friendly platform and advanced revenue-recovery and marketing tools.

ZoneAlarm

Dror Levy

Head of Consumer Sales