Case Study: ZoneAlarm improves conversion rates and customer experience with 2Checkout

ZoneAlarm improves conversion rates by 20% with 2Checkout

ZoneAlarm, a consumer security solutions provider by Check Point Software Technologies, was using a one-size-fits-all cart flow with a review page for its global eCommerce operations. Their challenge was that this setup did not align with the preferred checkout flow in their top-selling countries, potentially hindering their conversion rates and overall customer experience.

2Checkout implemented a comprehensive digital commerce solution, which included testing customized cart flows with and without a review page per country. The solution also provided global payments, subscription billing, and marketing tools. The project prevented significant revenue loss and delivered an 8x return on investment. Furthermore, the new platform contributed to a 20% improvement in conversion rates for new customer acquisitions.

ZoneAlarm