Case Study: Zemana achieves a 26% increase in conversion rate with 2Checkout's A/B testing tool

Zemana boosts conversion rate 26% with 2Checkout

Zemana, a security software provider, faced the challenge of optimizing its online shopping cart to decrease the abandonment rate and increase revenue per visitor. To achieve this, they partnered with vendor 2Checkout and utilized the out-of-the-box A/B testing tool available within the 2Checkout eCommerce platform.

The solution implemented by 2Checkout was incredibly easy and quick to use, requiring no integration. By using this tool to test and optimize both the order flow and the shopping cart design, Zemana achieved a 26% increase in its conversion rate. This result translated into an immediate and significant increase in revenue for the company.

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