Case Study: VWO achieves 8%+ revenue uplift with 2Checkout (Avangate Monetization Platform)

VWO Boosts Revenue by 8% with 2Checkout

VWO, a full‑funnel A/B testing and experience optimization platform, faced fragmented online commerce after using two payment providers. Working in a payments‑service‑provider model left VWO responsible for global sales tax, invoicing and compliance, created disparate reporting and doubled operational efforts across eCommerce and finance teams.

VWO moved both new sales and renewals to 2Checkout’s Avangate Monetization Platform using a Merchant of Record model, outsourcing payments, tax, invoicing, compliance and reporting. In six months this delivered an 8%+ overall revenue uplift from recovery tools, recovered 8% of automatic renewals and 9% of new‑acquisition revenue from unfinished payments, improved authorization rates by 6%, and reduced back‑office effort through consolidated reporting and operations.

VWO

Alekh Agarwal

Director, Finance & Accounts