Case Study: VWO achieves 8% revenue uplift with 2Checkout

VWO boosts revenue 8% with 2Checkout

VWO, an A/B testing platform, was managing its online sales for its products through two different payment providers using a payments service provider model. This approach left their internal team to handle complex global tasks including sales tax management, invoicing, and compliance. Following the Avangate acquisition of 2Checkout, VWO sought a new solution to optimize its eCommerce operations.

VWO switched to the 2Checkout Avangate Monetization Platform, adopting its Merchant of Record model. This change delivered significant results for the customer, including an 8% overall revenue uplift driven by 2Checkout's recovery tools. The solution also led to a 6% improvement in authorization rates and recovered 9% of new acquisitions revenue from unfinished payments, optimizing their entire eCommerce process.

VWO