Case Study: Visicom Media boosts eCommerce revenue and smoothly transitions to subscriptions with 2Checkout

Visicom Media Improved eCommerce Revenue and Transitioned to Subscriptions Seamlessly with 2Checkout

Visicom Media, maker of ManyCam, needed to improve sluggish eCommerce operations, get better support, transition products from lifetime licenses to subscriptions, and grow affiliate sales. Their previous provider was slow and reactive, leaving Visicom looking for a more robust, subscription-ready commerce platform that could streamline checkout and boost conversions.

They switched to Avangate/2Checkout Digital Commerce Enterprise Edition, using built-in subscription management, checkout optimization (shorter forms, new templates, PayPal in-context), affiliate tools, and abandoned-cart recovery. The result: a 16% improvement in eCommerce operations, a 15%+ lift in conversion from CRO tests, 2% revenue recovered from cart abandonment, a 7% increase in PayPal transactions, affiliate revenue rising from 2% to 7%, and a smooth move to subscription products.

Visicom Media

Patrice Carrenard

President