Case Study: Telestream achieves accelerated global e-commerce growth with 2Checkout

Video Sharing Leader Levarages the Avangate Platform and Tools to Accelerate Growth

Telestream, a maker of video software products such as Flip4Mac and commercial transcoders, needed to expand globally but found its legacy billing, partner management and commerce systems unable to support rapid growth and recent acquisitions. Lacking localization for payments, currencies, pricing and service — plus the flexibility to test new pricing and business models — Telestream sought a single, scalable commerce platform to consolidate operations and enable international expansion.

Avangate’s SkyCommerce platform gave Telestream a unified, modular commerce environment with consolidated reporting and management for direct and indirect sales, CRM integration and automated workflows. The result was faster direct web sales, nearly double affiliate sales in one year, the introduction of subscriptions, pro‑rations and other pricing models, a 4% sales lift from automated cart‑abandonment campaigns, and improved partner management and scalability without adding headcount.

Telestream

Barbara DeHart

VP Desktop Business